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Can You Buy Love? | Berkeley International in The Times

Can love really be bought? Or is it something far more nuanced, built on compatibility, timing and emotional intelligence?

In a recent feature in The Times luxury section, Mairead Molloy, Global Director of Berkeley International, shares insight into the world of elite matchmaking and why many accomplished individuals are choosing a more considered, discreet alternative to dating apps.

For successful, internationally mobile clients, privacy and time are invaluable. Swiping through endless profiles can feel impersonal and inefficient. Instead, they seek expert guidance. A tailored, psychology led service that understands not only what someone believes they want, but what will genuinely support a lasting partnership.

With nine offices worldwide, Berkeley International brings together researchers, client managers and matchmaking specialists who collaborate to deliver a highly personalised experience. Each introduction is carefully curated, focusing on shared values, emotional compatibility and long term vision rather than surface level criteria.

As Mairead explains in The Times, many clients begin with practical requirements such as background, education and ambition. Over time, the focus shifts to qualities that truly sustain a relationship, including warmth, security, humour and emotional depth.

So can you buy love? Not quite. But you can invest in expertise, discretion and a thoughtful process that significantly increases the likelihood of meeting someone who is aligned not only on paper, but in life.

To read the full feature, visit The Times luxury section.